Healthcare Philanthropy
Bundles for Hope & National Breast Cancer Foundation
Branding Hope: Building a National Platform for Impact
The Bundles for Hope Campaign restores confidence and dignity for women undergoing breast cancer treatment through hair care resources, education, and community support. As the initiative expanded nationally through partnerships with the National Breast Cancer Foundation and Carr Cares Foundation, The Teer Group was engaged to sharpen strategy, elevate visibility, and scale impact.
Execution
Developed a campaign narrative centered on women’s health and confidence restoration.
Objective
Elevate Bundles for Hope Campaign brand strategy championing women’s health, hair care, and community empowerment through nonprofit partnerships and expanded impact.
Results
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Developed brand identity, logo, and brand guidelines.
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Created marketing collateral for events and on-site activations.
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Designed packaging with a thoughtful unboxing experience.
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Built sponsorship and partnership materials to support funding efforts.
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Activated national PR and media training in collaboration with nonprofit partners.
Working with The Teer Group was an absolute game-changer for my brand. She helped bring my entire business vision to life designing my logo and brand identity, to developing marketing materials and product bottle designs that look professional, cohesive, and high-end. What truly stood out was her ability to understand my vision and translate it into branding. Every detail felt intentional, polished, and aligned with my audience. She didn’t just design, she helped position my brand for launch and growth. The campaign launch process was smooth, strategic, and stress-free. If you’re looking for someone who understands how to launch a product the right way, The Teer Group is the one. Highly recommended for any beauty or product-based business ready to elevate.”
Shauntele Harvey, CEO
