Sports Philanthropy
Carr Cares Foundation
Empowering Youth Through Literacy, Community Impact, and Athlete-Led Leadership.
The Carr Cares Foundation, founded by NFL veteran Brandon Carr, was expanding its philanthropic footprint but needed a more cohesive brand strategy to amplify visibility, strengthen credibility, and streamline distribution for its Lit Buddies literacy initiative. Despite meaningful impact, the Foundation lacked a unified marketing approach, consistent PR storytelling, and an efficient supply chain to scale program delivery.
Execution
Conducted a comprehensive brand strategy, media, and operational review.
Objective
The Foundation lacked cohesive branding, consistent PR, and efficient distribution to scale its growing impact.
Results
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Led a full brand, media, and operations assessment.
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Built an integrated marketing and communications strategy.
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Secured national PR placements and media training for the Walter Payton Man of the Year Award.
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Delivered ongoing media training for major outlets including: Afro Tech, Essence, Black Enterprise, and WFAA Dallas, and more.
As Seen On
Working with The Teer Group was an absolute game-changer for my brand. She helped bring my entire business vision to life designing my logo and brand identity, to developing marketing materials and product bottle designs that look professional, cohesive, and high-end. What truly stood out was her ability to understand my vision and translate it into branding. Every detail felt intentional, polished, and aligned with my audience. She didn’t just design, she helped position my brand for launch and growth. The campaign launch process was smooth, strategic, and stress-free. If you’re looking for someone who understands how to launch a product the right way, The Teer Group is the one. Highly recommended for any beauty or product-based business ready to elevate.”
Shauntele Harvey, CEO