Sports Philanthropy
Carr Cares Foundation
Empowering Youth Through Literacy, Community Impact, and Athlete-Led Leadership.
The Carr Cares Foundation, founded by NFL veteran Brandon Carr, was expanding its philanthropic footprint but needed a more cohesive brand strategy to amplify visibility, strengthen credibility, and streamline distribution for its Lit Buddies literacy initiative. Despite meaningful impact, the Foundation lacked a unified marketing approach, consistent PR storytelling, and an efficient supply chain to scale program delivery.
Execution
Conducted a comprehensive brand strategy, media, and operational review.
Objective
The Foundation lacked cohesive branding, consistent PR, and efficient distribution to scale its growing impact.
Results
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Led a full brand, media, and operations assessment.
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Built an integrated marketing and communications strategy.
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Secured national PR placements and media training for the Walter Payton Man of the Year Award.
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Delivered ongoing media training for major outlets including: Afro Tech, Essence, Black Enterprise, and WFAA Dallas, and more.
As Seen On
"In this business, results are everything. Bianca and The Teer Group deliver. From strategic partnerships to community-driven initiatives, they bring the same intensity to the boardroom that I bring to the field. Carr Cares Foundation is stronger, more visible, and more impactful because of this partnership."
Brandon Carr, Founder Carr Cares Foundation & former NFL player