Consumer Brands
Pharoah
Refined for Scalable Growth
Pharoah New York—a bespoke menswear brand recognized for exceptional craftsmanship and cultural influence among high-profile NFL and NBA athletes—sought to translate strong demand into sustainable profitability by refining its market positioning, optimizing pricing architecture, and implementing a scalable growth strategy.
Execution
Delivered a clear strategic roadmap for where to play and how to win in the luxury menswear market.
Objective
Define Pharoah’s competitive position, elevate pricing to match premium value, and establish a strategic growth path that strengthens profitability and long-term scalability.
Results
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Identified visibility gaps, message inconsistencies, and logistical opportunities.
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Developed brand strategy for packaging to enhance customer experience.
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Developed pricing model to reflect craftsmanship and value.
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Acheived 20% profitability and 30% average order value increase.
"The Teer Group mastered the intersection of craftsmanship and commercial excellence. They refined our positioning, optimized our pricing architecture, and built a clear path for intentional, profitable growth. Their partnership fundamentally elevated how we operate and how we scale."
Pharoah Kirk, Founder
Pharoah New York